When businesses and companies set out to make a website, the most important goal for the site is to be user-friendly. They can have the world’s greatest product or service that could change the world for millions of consumers, and yet if their site isn’t user-friendly their sales will suffer.
The definition of User-Friendly is ‘easy to use and understand’ and having a user-friendly website can make everything perfect. While most businesses don’t know how or simply don’t have the time to figure out the optimization of their site, it’s a crucial process and is actually easier than one might think.
Become a buyer
The best way a business can find the flaws in their website is to enter the mind of a buyer approaching the website for the first time. If they were searching for the product, how simple is the process to find it? If a business can have an employee who wasn’t involved in the website’s creation go through the website with a specific goal, they can answer that question.
Figure out what pages a potential customer should view, why they should use them, and how long it takes for the employee to get there. After the process is done, compare notes and see where time can be shaved off.
If the employee got lost at a menu, then figure out how to streamline the menu to make it easier for clients to associate with them. If an annoying pop up made that person want to leave the site and find something else, delete the pop-up or integrate it into the websites main page.
Make whatever changes are necessary and then run the test again to see if you get different results.
Less is more
Especially for a website’s homepage, using short paragraphs, bullet points, and imagery that can stand on its own to tell the world what the product is about is essential for capturing a website’s message. With most humans having a quick attention span, grabbing their attention is the best way to keep them on the site.
In the first page, the website should say what the product is, how it can solve common problems, and why your product or service is better than the competitors. That’s what the client wants to know and if the site can read their minds then it’s an even better experience.
All the details and technical stuff can be on other pages that are either skippable if people don’t want to read that info or easy to find if they do.
One final way to ensure the website is perfect for customers is to put a share button on the site itself and allow followers to share the link on social media platforms because, with an easy to use and share site, every business will have a good way to double team their customers.
While it can be time-consuming, the return on the investments for optimizing a website is extremely beneficial, which is why no business should pass it up.